It's common in publications such as posters, bilboard, billboards and flyers using flashy colors, great-great writing, funny pictures, there's contact person and so on. But many do not know how to create an attractive design as well as publications can hook the consumer. This discussion actually stems from a trivial thing, a friend who wanted to make a poster of a seminar. But after seeing a poster of the content offered, I must strive to ensure that what is shown is not necessarily merely writing the huddled. See the tips on designing attractive brochure which this paper reference materials.
Related to that existing in the world of design creative design process that skipped (remember! design begins with a briefing, then if the creative idea of the draft, then new media design at the last computer was a presentation). Loh, yes this story. When there is a briefing, then we will be offered a series of commands and will be outlined in the design work (publicity poster). Though my friend was already making a buuuuuanyak writing, with the idea of posters as well. If the situation this way, we as designers need to remind or advise that the briefing is what you want highlighted. Not what is shown, although there are some things that can not be changed through engineering ideas.
Rather than in the field of visual communication design is the first hook to read (interesting) and any supporting information, that's all. Well klu too much information, so its not the function of CP. Well there are a series of publications to be an effective way, following them.
MAKE headlines INTEREST
Headline is the most visible to readers of the publication. The function of the headline is to attract targeted publications to read. There are two things we must consider when determining the headline of a publication. The first is the headline should be made as attractive as possible by making headlines as provocative as possible but still describe the whole thing we have to offer. Case in point, for example, for a seminar "Coping Without a Computer Virus Anti Virus", VIRUS SEMINAR headline is representative but not provocative. Try to compare it with the headline Exempt VIRUS FROM YOUR COMPUTER! Which is more relevant and significant?
The next thing is to make the publication always involve a target or potential customers, simply use a phrase that invites consumers to interact. college had a publication like this headline: WANTED PO or PO REQUIRED. There's nothing wrong with this publication anyway, just not touching the target aja, advertisers simply stating that he needed the PO without any effort to bring the target interaction. Try to compare it with the headline you want to be a PO? or Be a PO, readers will feel invited to interact, so as if there is an interaction between reader and publication are made.
Especially for the publication of an event or events, usually used as the headline is the name of the event or the name of the event. How to order publications work effectively? If for this case only the name of the show are designed to meet the criteria for a good headline.
SHORT BUT FULL CONTENTS
In a publication of all information delivered in the content. Advice, if you create the publication, for the information you provide on the publication as complete and detailed as possible. If the publication you are making about an event, make the reader understand the show after seeing the publication of what is published, so that the publication of a product. Do not hesitate to use the picture illustration in the contents of a publication. Because an image reflecting a million posts.
But be careful because everyone can interpret images in ways that vary and will likely lead to a divergent understanding (miscellaneous). If possible include a contact person, to help the reader if there is something less obvious in the publication. But do not make the publication of the contents cuman contact person only.
Language ADJUSTED TO TARGET CONSUMER
A good publication always use language that is familiar and easily understood by the target. Remember the level of consumer understanding is the core publications closely related to visual communication. So before making the publication of analysis should advance who will be the target of our publications. If you target the general public who do not understand computers should never use terms that ngejelimet aka intricate computer.
If the target is people who do not necessarily understand English do not ever pake english in its publication. But of course if we already know definitely the target is people who can specific language, so do not hesitate to use that language in the publication because it would be touching the target. Approximately a trivial way.
Illustrations designs
Design in a publication other than as a sweetener may also serve to sharpen the purpose of publication and draw the reader's eye to see and read. Therefore the design of publications should conform to the intent and purpose of the publication is made. If the publication is made in order to sell a good product there are at least drawing the goods to be sold.
Meanwhile, to attract the reader's eye designs are usually created using the colors are striking and apply the philosophy of color. Last message in the design, the design is important in a publication, but if the design is too berleihan it will make others think that the publication is tacky and become ineffective because the reading would be ill-feel first, hahahahaha
ELECTION LETTERS TO THE RIGHT
For a publication you should select a font that is easy to read and simple. Because the letter is a constituent component of the information presented in the publication. clay had a publication, good anyway, the color chosen is quite striking (orange), design is not too tacky, the contents of the publication of an event that will was conducted in the near future. Selection of the letters learned in philosophy that emphasizes macro typography, the target consumer and use of the letter itself.
But the time to find out information when it will be the implementation of the event, how come there ngaak yes. Continue to locate in such publications as the years passed, it turns out big time in the middle of its implementation written publications, but the letters are too cool, so I guess before that picture. Quite right too troublesome if one chose the letters for a publication, imagine if that was not read publication impatient? Surely the information will not be accomplished.
Well something like that. Last message for my friends who like to create a publication. One thing you must never forget you in making a publication that is not too hyperbolic. Create a publication iti important but honesty in design content publishing certain things more important.
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