A logo design contest is an opportunity for thousands of creative logo designers to submit their concepts for a shot at the prize money. The number of designers participating on a single project varies on different contest sites while the average design concepts submitted per project is 100. Due to this massive submission rate, there is a great chance you will see similar symbols in most entries. One of the reasons why common symbols are seen in logo design contests is that many designers are registered on multiple contest sites. For example, a designer registered at both MycroBurst and 99designs will submit more or less similar concepts on both sites. Although creative minds think alike, this creates a cliché in the branding world. As a logo designer, your soul purpose should be to create innovative designs that stand out from the crowd. That is why it is necessary to know the excessively used symbols in logo design contests and stay away from them. Following are the five most common symbols employed by designers in logo contests: |
1. Stretchy People |
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You must have come across symbols that portray a human figure with rounded head and ‘V-shaped’ body. I call these shapes ‘stretchy people’, which come in both single and multiple forms. They are a good way of incorporating a human silhouette in a logo design. But being overly used, they have become more of a clichéd symbol in design contests. It’s hightime for logo designers to find a novel way of representing human figures. |
2. Orbiting Globes |
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Another common symbol that is seen on various top crowdsourcing sites is the globe. Several designers employ an orbiting globe shape to represent the company identity. This symbol generally represents global presence and world dominance of an organization. But it also resembles famous brand logos like AT&T and Sony Ericsson which makes an identity unrecognizable in the market. |
3. Mobius Strips |
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A mobius strip is a symbol with interloping effect creating a non-orientable surface. They are used in various forms by designers on logo contests. You will notice these strips being curled into a flower, stars and other geometric shapes. |
4. Animal Silhouettes |
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Animals figure are a popular form of incorporating analogy in logo design. Famous brands like Puma and Jaguar have represented their identity with a silhouette of an animal. A similar trend is evident on top logo design contest sites where designers frequently employ animal shapes in their design submissions. |
5. Derivatives of Swoosh |
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The swoosh symbol was invented by Carolyn Davidson for Nike’s logo design. It gained much fame and has been used by several designers on logo contests. Inspired by the swoosh symbol, logo designers employ derivatives of this popular symbol and create a clichéd brand identity. Anyone who looks at these design concepts remembers the Nike logo instead of the company for which it was created. |
In order to win a logo design contest, you must remember to be innovative and submit unique design concepts. Avoid clichéd symbols like the ones mentioned above and be recognized among the crowd. |
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