How to Make a Car Advertisement Poster Design

 Preview

Step 1

First, we need to isolate the photo of Mercedes and put it on a white background.  This will give us the base of our advertisement and a focal point to build around.  The pen tool or magic wand will work best for this extraction.

Then we start to make the shadows with soft round brush.  You can just paint below the extracted car layer on a new layer, based upon where you will place your light source.

Step 2

Invert the background layer using ctrl+i and make a new layer, with soft round brush paint some blue areas behind the car.  Alternately you can create your own fill layer with a different color.

After that, we use a smoke brush and add a little mist on the left.

Step 3

To make it more realistic, I decided to add a clouds texture (http://www.shutterstock.com/pic.mhtml?id=24208522) on the background.

With the layer mask on, we erase the areas on the bottom right corner.

Next, I took a green grass texture and desaturated it using hue/saturation (ctrl+u) or ctrl+shift+u.

Step 4

I think it is a little bit too dark, so we use the adjustment layer – curves and brighten it up.

On new layer, make the left corner a little dark, the light is not going there so strong, that is why we make it darker.  You can paint it with a dark brush and set to Overlay or Soft Light.

I want to make it all in one colour pallete, so we need to use a hue/saturation, colorized check.

Posted in: