Typography obviously belongs to the cohort of the fine arts, where even the smallest details and elements are meaningful and can influence the overall perception of the final creation, whether it is a picture or a text, printed with a particular typeface. In terms of fonts design, serifs are those tiny elements, which add a particular character to a typeface, contributing to the unique feel and look every font is characterized with.
By definition, serifs are the small lines or strokes at the ends of the main strokes of the letters in a particular font. Sometimes, serifs are also descriptively explained as “hooks” or “little feet” at the ends of the vertical and horizontal strokes of a letter. Consequently, fonts with serifs are usually mentioned as Serif fonts, for example, Times Roman, Garamond, Souvenir, etc. On the other hand, fonts, where letters are not supplied with such embellishing elements, are called Sans Serif fonts (“sans” means “without” in French).
It is interesting to note that along with purely decorative function serifs are believed to play a role in the text perception mechanism by the human eyes, making the printed text easier to read. This is why Serif fonts have always been among the primary choices for printing books, newspapers, and magazines. However, in electronic media, due to the specificity of perceiving a text on the computer screen, it is preferred to use Sans Serif rather than Serif fonts, because reading letters without serifs is considered to be easier on the screen.
Stemming out of the ancient Roman alphabet with the letters carved into stone, Serif fonts have passed a long way of development and evolution. As the result, now we have several types of Serif fonts, each with its own peculiarities and specific features
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